"...great strategy to ensure your message resonates with your target audience. To expand on that, it's super important to know who your buyer personas (target audience) are, and where they reside online--and offline--in order to effectively reach, communicate and engage with them to drive a call to action. Do you have a marketing communications plan in place? It's also critical to have definitive and measurable marketing goals and objectives--and part of that circles back up to knowing who and where your buyers are...and through which channels you will reach them."
It sounds like a lot of dehumanizing gibberish with "relationships" based upon success in behavioral conditioning of "target audiences" to properly respond to buzzword calls to action -- to adopt the parlance..
One of my heroes in the Bible is Nathaniel, said by the Lord to be an Israelite "in whom there is no guile." "NO GUILE": that's the best character trait for building honest relationships and truly having a heart to help customers. I doubt any human being could pass "The Turing Test" by actively engaging in trying to evaluate "buyer personas...and where they reside...in order to...drive a call to action...and through which channels you will reach them."
The next person through the doors of my store (just like all of those before and all of those yet to come) will get a "Howdy. Thanks for stopping by. Feel free to look around as much as you like. If you have questions, or need help with anything, I'm here to help in every way I can."
God forbid I should ever become a creature or machine who spends a moment trying to assess the "buyer persona" of the people I meet.