The store owner is no photogenic movie star, but he makes a point worth noting about "SALE" pricing, and "BIG DISCOUNT" offers. Made up prices that permit fabricated discount offers do NOT in fact offer the consumer REAL value.
Bucks County, PA rug store Brandon Oriental Rugs has for over twenty-three years practiced honest, QUALITY-based tag-pricing; not relying on gimmicky sale promotions to convey value to the buyer. The owners ask, "If you can't believe the price written on the tag, what else could you possibly believe about what a vendor is offering?"
Increasingly, this holds true also for internet sales by prominent e-tailers and internet commerce portals. Even with price-comparison apps that supposedly show consumers "the best price available" among many competing sources, the owners (and customers) of Brandon Oriental Rugs have frequently found from experience that the internet BEST AVAILABLE PRICE is often significantly higher (based on quality) than in store everyday prices for the same quality rugs.